CapeTalk Small Business Awards
origamijpg

From passion project to full time business

White on Rice is a finalist of the the Sage Cape Talk Small Business Awards. Click here to enter a business.

To stop himself from going crazy at his day job, Ross Symons decided to do a personal project on the side. In 2014 he started looking up cool origami designs online and in books.

He posted one origami figure every day for a year and documented it on an Instagram account called White on Rice.

That account got so much attention, that Symon's was featured on various platforms. He began being approached by brand after brand to create origami art for them. Thus his marketing business was born.

It was nothing more than a passion project, a side hustle, just something to do to keep me from going insane at work.

Ross Symons, White on Rice

Soon Symons decided to quit his day job and make a business from this project. His background in advertising and creative work helped him turn his hobby into a viable origami based marketing business.

I eventually just decided, you know what, I'm going to do this full time. I enjoy it way more than any job I've ever done.

Ross Symons, White on Rice

Watch the video:

Today, Symon's uses his skills as an origami artist to create unique content for brands. He designs his own creations, animates short stop motion videos and can create virtually anything required of him.

Origami is basically just the art of folding paper, but I think I've presented it in a way that you could pretty much match it to any brand. Because I can create anything from a single sheet of paper.

Ross Symons, White on Rice

Listen to the full interview below:


Recommended

by NEWSROOM AI
Read More
You can assemble this furniture with no tools or nails (It's like playing Jenga)

You can assemble this furniture with no tools or nails (It's like playing Jenga)

Dean Westmore, co-founder of furniture company SPAAS talks about their slot and slide furniture.

Customising your car's sound system has never got easier or cooler

Customising your car's sound system has never got easier or cooler

Stefan Nortje, owner of SND Audio & Security says customising car audio is important because music is such a personal thing.

Kafui Naturals: Your natural hair and skin doctor

Kafui Naturals: Your natural hair and skin doctor

Kafui Awoonor is a passionate woman who has embraced all that she is to develop her hair and skin care products, Kafui Naturals.

Gift Experience South Africa: "We believe that experiences make the best gifts"

Gift Experience South Africa: "We believe that experiences make the best gifts"

CEO Claire Stier says the company offers innovative 'gift experiences' like skydiving and supercar drives which bring happiness.

"We help people and businesses grow"

"We help people and businesses grow"

Founder of Confident Communicator, Michelle Macdonald, shares how her company helps individuals and businesses thrive.

Popular articles
ConCourt rules dagga legal for private use, but what is private?

ConCourt rules dagga legal for private use, but what is private?

Associate Professor of Law at Wits University James Grant says the ConCourt did not define what private use was.

'What took big banks so long to shut Gupta accounts?', Pieter-Louis Myburgh asks

'What took big banks so long to shut Gupta accounts?', Pieter-Louis Myburgh asks

Journo Pieter-Louis Myburgh says other banking execs need to be questioned about their potential complicitness in the Gupta saga.

Cape Town dams on 70% for the first time since 2015

Cape Town dams on 70% for the first time since 2015

Cape Town's dam levels have hit the 70% mark but experts say Capetonians still have to be cautious in their water consumption.

'Cannabis should be given the same treatment as alcohol and tobacco'

'Cannabis should be given the same treatment as alcohol and tobacco'

Dagga Party's Gareth Prince on Constitutional Court handing down today's judgment on whether or not to decriminalise cannabis use.

[WATCH] Dad stops baby from crying, Emmy acceptance speech turns into proposal

[WATCH] Dad stops baby from crying, Emmy acceptance speech turns into proposal

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone viral'.

17-year-old learner killed teacher for not allowing him to jump the food queue

17-year-old learner killed teacher for not allowing him to jump the food queue

Spokesperson for Education department says the fact that this learner is still in Grade 10 at 17 may indicate there is a problem.