Absa Game Changers is a brand new feature on CapeTalk designed to celebrate entrepreneurs who turn bright ideas into successful businesses. Over the next months, CapeTalk breakfast host Kieno Kammies - himnself very passionate about small business - will be highlighting businesses that have changed the game.
Brienne van der Walt, Head of ABSA Business Banking chatted to Kieno about why the bank chose to get behind this initiative.
The future of our country and the continent really sits in the success of growing small businesses. They are going to provide employment, the GDP growth and be the tax base of the future. So it's in everyone's best interest to make these guys successful.— Brienne van der Walt, Head of ABSA Business Banking
van der Walt says the launch of the campaign is to truly uncover what drives these business owners.
Successful business people are smart, they get things done and know how to spot an opportunity and how to act under pressure. They go with their gut and have business instinct. This is also what the campaign will focus on.— Brienne van der Walt, Head of ABSA Business Banking
Absa business banking believes that great things happen when you follow your instinct. van der Walt says what they would like to achieve with the campaign is to inspire their existing and prospective clients to really act on their business instinct.
And when they do, we'll be right beside them with a host of world class products, services and guidance to help them succeed.— Brienne van der Walt, Head of ABSA Business Banking
Listen to the full interview below...
Catch Absa Game Changers every Wednesday morning on CapeTalk at 8:40 with Kieno Kammies.