Ad Feature, But does it work?

Budweiser campaign tries to woo SA hearts and minds (and thirsty throats)

Every week The Money Show’s Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

This week, Rice critiqued Budweiser’s South African “King of Beers” posters and billboards.

They’re proclaiming the arrival of Budweiser as a proper brand in the country.

Rice gave Budweiser a “hero” rating.

He also mentioned the launch of alcohol-free “Castle Free”.

This week’s “zero” rating goes the Kulula’s “Don’t be a travel hater” ad.

For more detail; listen to the interview in the audio below.

Click here (then “like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter


This article first appeared on 702 : Budweiser campaign tries to woo SA hearts and minds (and thirsty throats)


Recommended

by THE NEWSROOM

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
SSA is promoting sales of Jacques Pauw’s book like no ad campaign ever can

SSA is promoting sales of Jacques Pauw’s book like no ad campaign ever can

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Volvo’s ‘cars for people who care' advert is great - Andy Rice

Volvo’s ‘cars for people who care' advert is great - Andy Rice

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Hyundai’s new South African television ad will give you Goosebumps

Hyundai’s new South African television ad will give you Goosebumps

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Branding expert Andy Rice hates KPMG’s airport ads

Branding expert Andy Rice hates KPMG’s airport ads

However, he loves “Patel and Singh – you’ve tried the cowboys, now try the Indians”. Bruce Whitfield interviews Rice.

Elon Musk’s SpaceX starts advertising anywhere-on-Earth in less than an hour

Elon Musk’s SpaceX starts advertising anywhere-on-Earth in less than an hour

Ad guru Jonathan Cherry loves SpaceX’s new advertisement for a service that only exists in the head of Elon Musk.

New Whiskas ad is charming and entertaining (even for non-cat people!)

New Whiskas ad is charming and entertaining (even for non-cat people!)

Santam’s ad, however, fails bigtime. Bruce Whitfield interviews ad expert Andy Rice.

Popular articles
[LISTEN] Biomimicry could be the answer to Cape Town’s water crises

[LISTEN] Biomimicry could be the answer to Cape Town’s water crises

Certified biomimicry professional & founder of Biomimicry SA Claire Janisch chats about how biomimicry can help humans adapt.

Hawks video shows fugitive Ajay Gupta leaving SA

Hawks video shows fugitive Ajay Gupta leaving SA

The Hawks are in possession of video footage showing Gupta, wanted in connection with Vrede dairy farm scandal, leaving SA.

JoJo - struggling to keep up with demand - now has a turnover of R600 million

JoJo - struggling to keep up with demand - now has a turnover of R600 million

The JoJo brand has entrenched itself in the psyche of South Africans. Bruce Whitfield interviews its MD, Grant Neser.

'Today, Zuma declared war on the ANC'

'Today, Zuma declared war on the ANC'

Political analyst Richard Calland says there was a sinister and threatening tone to President Zuma's interview with the SABC.

Hope Ramaphosa: Cyril never lifted a finger to me, he wouldn't beat a woman

Hope Ramaphosa: Cyril never lifted a finger to me, he wouldn't beat a woman

Cyril Ramaphosa's ex-wife says abuse allegations spread by EFF leader Julius Malema are an attempt to tarnish his reputation.

3 emergency numbers you should have on speed dial and how they work

3 emergency numbers you should have on speed dial and how they work

These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.

Clifton in Cape Town is the 2nd best beach in the world – National Geographic

Clifton in Cape Town is the 2nd best beach in the world – National Geographic

The magazine describes Cape Town as a city flanked by stunning beaches and calls it “The African Capital of Cool”.