How student transport firm Old School Cool became Gauteng's best small business
Tiffini Wissing is the founder and Managing Member of Old School Cool.
Old School Cool provides transport for children and university students to school and extramural activities.
It trumped 424 nominees to win this year’s 702 and Sage One Small Business Awards.
Scroll down for quotes from the video and audio below.
We think of ourselves as ‘child care on wheels’.Tiffini Wissing
We have lady drivers, because they're statistically safer.Tiffini Wissing
We transport a lot of ‘non-verbal’ or autistic children.Tiffini Wissing
We constantly track our vehicles in real time. There are also cameras in all the cars.Tiffini Wissing
I’m a mother and so are all the ladies working with me.Tiffini Wissing
We started with one car. I was 23 and just dropped out of university. I didn’t have a cent and slept on a couch. We now have 20 vehicles.Tiffini Wissing
We mainly operate in Sandton and surrounds.Tiffini Wissing
We purchase new and service through dealerships exclusively.Tiffini Wissing
We’re running Fords at the moment.Tiffini Wissing
Schools are hesitant to get involved; transportation is not their problem.Tiffini Wissing
There is such a desperate need for this service in Joburg.Tiffini Wissing
Word-of-mouth is vital in this type of industry. We don’t spend much on advertising.Tiffini Wissing
My staff is the crux of the business.Tiffini Wissing
Tweets by @CoolKidsCabs
The logistics side of this business is extremely challenging.Tiffini Wissing