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How student transport firm Old School Cool became Gauteng's best small business

8 August 2016 3:18 PM
Meet Tiffini Wissing; learn about her wildly successful business that provides safe and reliable transport to scholars in Gauteng.

Click here to reward a small business that provides great service with a nomination for 2016's Small Business Awards with 702 and Sage One

Tiffini Wissing is the founder and Managing Member of Old School Cool.

Old School Cool provides transport for children and university students to school and extramural activities.

It trumped 424 nominees to win this year’s 702 and Sage One Small Business Awards.

Ray White interviewed Wissing on for the weekly "Shapeshifter" feature on The Money Show.

Scroll down for quotes from the video and audio below.

Click here to reward a small business that provides great service with a nomination for 2016's Small Business Awards with 702 and Sage One

We think of ourselves as ‘child care on wheels’.

Tiffini Wissing

We have lady drivers, because they're statistically safer.

Tiffini Wissing

We transport a lot of ‘non-verbal’ or autistic children.

Tiffini Wissing

We constantly track our vehicles in real time. There are also cameras in all the cars.

Tiffini Wissing

I’m a mother and so are all the ladies working with me.

Tiffini Wissing

We started with one car. I was 23 and just dropped out of university. I didn’t have a cent and slept on a couch. We now have 20 vehicles.

Tiffini Wissing

We mainly operate in Sandton and surrounds.

Tiffini Wissing

We purchase new and service through dealerships exclusively.

Tiffini Wissing

We’re running Fords at the moment.

Tiffini Wissing

Schools are hesitant to get involved; transportation is not their problem.

Tiffini Wissing

There is such a desperate need for this service in Joburg.

Tiffini Wissing

Word-of-mouth is vital in this type of industry. We don’t spend much on advertising.

Tiffini Wissing

My staff is the crux of the business.

Tiffini Wissing

The logistics side of this business is extremely challenging.

Tiffini Wissing

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Click here to reward a small business that provides great service with a nomination for 2016's Small Business Awards with 702 and Sage One


This article first appeared on 702 : How student transport firm Old School Cool became Gauteng's best small business


8 August 2016 3:18 PM

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